Tuesday, July 5

Corporate Statments - Example no 1

''Our difference is that every customer walks out of our stores with a 'plus' in their bag, something positive, some thing that adds to who they are and who they want to be.''

The above statement is extracted from WH Smith 'Store Employee Application For Employment'.

The last time the editor of this blog purchased something from WH Smith it was a copy of The Guardian newspaper, which was needed to access in full an article in order that it could be commented on accurately on this bolg. Reading The Guardian that day was not positive and most definitely did not add to who the editor wanted to be. Had the purchase been a 25p ball point pen perhaps the 'plus' might have been more life changing !

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