The secret of succesful direct protesing is targeted direct action. In just one week, more than 6,000 people bombarded the manufactures of Mars, Snickers, Maltesers and Galaxy brands, with phone and e-mail complaints.The issue was that Mars UK said it would change the whey used in some of its products from a vegetarian source to one with traces of the animal enzyme, rennet. As a result of the protest Mars has abandoned plans to use animal products in its chocolate, and has apologised to "upset" vegetarians.
Mars said it became "very clear, very quickly" that it had made a mistake. Forty MPs also signed a petition to voice their opposition.
Fiona Dawson, managing director of Mars UK, said the company had listened to customers and decided to reverse its decision. "The consumer is our boss and we had lots of feedback from consumers who were unhappy about the change.There are three million vegetarians in the UK and not only did we disappoint them, but we upset a lot of the consumers."
.So there we have it -as direct result of direct protest a direct result.
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Those that have been following the the Patientline issue may wish to call the company and demand that the reduced rate of TV viewing for over 60s is restored - the call is free the effect will be huge dial: 0800 959 3100 - the call is free!
Those that have been following the the Patientline issue may wish to call the company and demand that the reduced rate of TV viewing for over 60s is restored - the call is free the effect will be huge dial: 0800 959 3100 - the call is free!
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2 comments:
"The pen is mightier than the sword"
Have absolutly no idea who said it, but it is so very true.
Good evidence (proof)too.
http://www.dailymail.co.uk/pages/live/articles/health/healthmain.html?in_article_id=459917&in_page_
this article is full of incorrect facts
"Though I kept the calls to just five minutes a day, at 29p a minute"
this price does not exist.
"To call most mobile networks it costs 13p a minute at peak times, 8p per minute off peak, and just 5p per minute at the weekend. "
and... BT payphone minimum charge 40p.
"The other charge patients and families complain about is the cost of TV hire - an average of £2.90 a day. Sky TV costs from £15 a month - a sixth of this. "
incorrect, the average is £2.90 + £2 + £2.33 / 3 = £2.41.
Patientline also provide you with a TV screen, headphones, they clean it, maintain it for free, have a 24hour british call centre. How can you compare that with Sky?? Also... Sky then charge for internet and interactive games. these are included on patientline
"Although radio service is free, patients can't listen to it without headphones. "
radio can be used without headphones on most wards, and if patients want headphones they can ask for some, they don't cost anything.
The article is terrible it's clear that it has not been researched correclty. very biased.
THESE COMMENTS WILL BE DELETED BY PETER TROY AS HE KNOWS THIS IS A FAIR POINT AND IT SCARES HIM BECAUSE IT THROWS HIS ARGUMENT TO PIECES.
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